Attraction marketing is giving the customers what they want, when they want it.
When I say that, most people immediately think of Facebook Ads, Instagram posts, or LinkedIn posts. And sure, that gives you some attention - however...
Think of YouTube.
When someone searches for "how to lose weight" on YouTube, are they looking for something specific?
And if you have a video on that topic, are you giving the viewer what they want, when they want? YES!
That's attraction marketing.
Assuming your videos are filled with value and solve problems for people, do the chances of them buying from you skyrocket? YES!
The key here is to create YouTube content related to your business.
Imagine you have a fitness business... You make a video on how to lose weight.
Then, at the end of the video, you finish with a call to action...
"Now, if you want a comprehensive meal plan and fitness program perfectly suited for your goal, click the link below to learn more.”